August 1, 2015 – Wetzlar, Germany. Rainer Hercher has been named General Sales Director of CW Sonderoptic for their line of cine products — including Leica Summilux-C and Leica Summicron-C lenses.
“Rainer brings a rare depth of experience and understanding of the global cinematography market that is invaluable for growing our business,” said Gerhard Baier, Managing Director of CW Sonderoptic. “He will be responsible for managing the sales and distribution of our lenses and other cine products worldwide and will be instrumental in growing our brand in the years to come.”
Rainer started his career in Berlin in 1989 as a trainee at a TV Production Company, graduating to junior cameraman in 1991.
In 1993, he became a cameraman/producer for WTN (Worldwide Television News), doing news and magazine format shows. He covered the war in Bosnia, Serbia and Croatia. From 1994-1997, he worked for Associated Press (AP-TN). He was in Northern Iraq, mostly in the Kurdish region. He was in Rwanda reporting on the genocide of almost 1 million Tutsi and moderate Hutu by members of the Hutu majority. In 1996, he was covering the Olympic games in Atlanta.
In 1997, Rainer opened the Berlin-based rental house Camelot Broadcast Services.
We first met when Rainer brought Camelot on board as an early FDTimes sponsor. After Camelot, Rainer was Manager of Band Pro Munich and then Business Development Manager at Codex Digital for Europe and Asia.
Rainer said, “The Leica brand has a rich history of creating fantastic image-making tools, but the cinema side of the business from CW Sonderoptic is relatively new. I look forward to introducing these products to more cinematographers and directors in the global market.”