Sony α7s 4K Camera

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My favorite part of Sony’s annual NAB press conference is the new product  unveiling. This year, it was Mr. Shigeki Ishizuka, Sony Deputy President of Imaging Products (he’s in charge of still and motion picture cameras) who announced the new Sony α7s camera. Saying that the two worlds of consumer and professional imaging are merging, he introduced this third member of the Alpha 7 line (joining the α7 and α7r). Like its siblings, the α7s is a mirrorless camera with a 24x36mm CMOS sensor and E-mount (18mm flange focal depth.)

But there are big differences. This camera’s 12.2 megapixel sensor has a sensitivity up to an astonishing ISO 409,600.

It shoots stills and UHD4K video: 3840 x 2160–to be recorded to an external device.

Steadicam Tango, Movi, stabilizer and other camera operators were imagining the possibilities when this camera is released this summer.

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