The winning bid was $1,500,000 for the Jony Ive and Marc Newson designed one-of-a-kind Leica M Digital Rangefinder Camera with Leica APO-Summicron–M 50mm f/2 ASPH lens at the (RED) Auction at Sotheby’s New York.
Some updates to previous post, learned at a preview this afternoon: The body was manufactured by Apple in Cupertino. The team from Leica provided specs and internal configurations–to make sure that the Leica M guts would fit perfectly. Special milling and laser engraving machines were built or purchased by Jony Ive’s Apple team to complete the complex and elegant design. Following that, the body went to Leica headquarters in Solms for the electronics, sensor and optics to be fitted and finished.
Like they say in the credit card commercial, priceless.