Otto Desć ads that aired yesterday during the Oscars got our best spot award. Although legendary filmmaker Otto Desćinski is a spoof, as is the FDTimes best spot award, Autodesk is good and real.

Otto Blad is also very real. Ottoblad lenses are named for Otto Nemenz. Introduced at BSC Expo, they are Hasselblad/Zeiss Medium Format lenses wonderfully rehoused by P+S Technik of Munich. The project was initiated by Otto Nemenz International, Fritz Heinzle (Executive VP of ONI) and Gerhard Baier (Managing Director of P+S Technik).

The ring that got everyone’s attention at BSC Expo was the rear ring of the Ottoblads. Calibrated and numbered 0 – 6, you can dial in various degrees of detuning/tuning. read more…