As expected, ARRI announced the price of Amira cameras today.
The camera with viewfinder base price is $39,999.00.
A large and varied list of accessories and options allow the camera to be customized. The Amira, in case anyone missed the demos at IBC and elsewhere, is a documentary-style, shoulder-resting, 35mm HD and 2K camera. The ergonomics are superb, remind me of the 16SR, but are even better with sliding, balancing top and base, and all kinds of custom-configurable ways to shoot.
There are three camera configurations to choose from, depending on the software:
- The “entry-level” AMIRA has Rec. 709 ProRes 422 HD recording up to 100 fps.
- The “middle model” adds Log C, ProRes 422 (HQ) to 200 fps, in-camera grading , pre-record function, etc.
- The “top of the line” software set adds ProRes 4444 and 2K up to 200 fps, as well as color control on set and in post with custom 3D LUTs.
It’s almost like buying a new Mac Pro or Mercedes. After you decide on software, you pick the ergonomic package:
- Lens mount (PL, etc)
- battery mount (Anton/Bauer, V-mount)
- bottom plate (shoulder pad, flat, etc.)
Delivery is expected after March 2014.
Call your local ARRI dealer for full details and prices. Like they say in the TV commercials, “Operators are standing by.” Camera Operators too.
(Photo above: ARRI Amira with Fujinon Cabrio zoom lens)