LEITZ PRIME lenses have been described as “cinematic with an iconic confluence of coatings, glass, design, art and craft.” Development began in 2015. In 2019, I remember rhapsodizing, “LEITZ PRIME lenses has the look of glowing, lusciously smooth skin tones, detailed details where you want them—sharp eyelashes and eyebrows—with silky sympathetic focus roll-off, gently tempered depth of field dimensionality, impressionistic luminous backgrounds, beautiful bokeh and harmonious contrast.

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