Photokina. September 25, 2018. Watch what they do, not what they say, as MSNBC’s Rachel Maddow is fond of saying. While many in the photography industry were saying, “Watch the new mirrorless Full Format (36x24mm) cameras,” Fujifilm was doing something completely different. They were leap-frogging from APS-C directly to Medium Format, and in the process, bypassing Full Format completely. The… read more…