Tag Archives: Adorama

ARC Adorama Rental Co Launch

Up to now, I wanted to come back as a still photographer if I were reincarnated. I was always jealous how much lighter and smaller the equipment was. Equipment and cases seemed pristine and clean. Studios were often unblemished by our heavy cables and heavy lights–they had sculptural Brieses, unscuffed white floors, and often great windowed lofty views. But that… read more…