Rome, March – Salone delle Fontane, E.U.R.
The third edition of AIC (Associazione Italiana Autori della Fotografia Cinematografica – Association of Italian Cinematographers) Micro Salon Italia, organized by Daniele Nannuzzi – just reelected as AIC President – and Luciano Tovoli (AIC AFC IMAGO) with the help of Simone Marra, secretary general AIC, was forced to move from its original Cinecittà Studios Stage 1 & 2 location to E.U.R.’s Salone delle Fontane. This is the same location that Federico Fellini used in the 70s as one of the sets for “Boccaccio 70” starring Anita Ekberg.
This 2015 AIC Micro Salon took place March 14th & 15th inside this magnificent site built in 1940 for the 1942 Rome Universal Exposition that never happened. This architectural masterpiece by Gaetano Minnucci, decorated with 2,000 sq meters of Carrara marble floors, stairs, columns and fountains, was lit by Rome’s gleaming daylight thru twelve gigantic 9m (30 ft) high windows.
This year the show hosted 54 exhibitors, 12 more than last year. The attendance was approximately 2,500 (approx 4,500 last year) registered visitors, but maybe 300 more came in as a lot of people walked in without registering. The lesser attendance was probably due to fewer students and Cinecittà enthusiasts excited to visit Rome’s Studios or just out of curiosity. This year the attendees were professionals only, and mostly end-users, with one exception: as every year, famed cinema professor Maurizio Gennaro was active showing his film students around and giving lectures, filling the 60 seat conference room that hosted technical presentations and screenings with a new CHRISTIE 4K.
This year, more exhibitors and cinematographers came from around Europe as PANASONIC FRANCE Luc Bara, Jean-Yves Le Poulain (AFC) and Benoît Brismontier from ANGENIEUX demonstrated Optimo zooms at the CARTONI booth while Jacques Delacoux and Marc Galerne shared a TRANSVIDEO – AATON, K 5600 – D0P Choice booth. The ALEXA MINI – an Italian première – and CODEX Digital were presented by Natasza Chroscicki at ARRI Italia. Nils de Mongrand’s new SMARTLIGHT MOTION were displayed at CARTONI along with Spain’s THELIGHT VELVET, SHAPE rigs and their MAXIMA, MASTER MKII Fluid heads.
Other major exhibitors, just to mention a few, were ZEISS, CANON, FUJI, LEE Filters, ABC, AJA, DE SISTI, ADCOM, IANIRO, CARTOCCI, REC, AEREAL FILM CLUB, CINENANE, DSC, DTS, D-Vision, JVC, LCA UK, MILLECANALI, MOVIETECH, PANATRONICS, ROLAND, SONY, TAV, WORKING EASY, WORKING EASY, etc.
As per tradition, all the AIC associates, along with multi award-winning cinematographer Vittorio Storaro (AIC ASC), French Cinematographers Remy Chevrin (AFC), Richard Andry (AFC Vice President), Daniele Nannuzzi (President AIC) and Luciano Tovoli all came to see the novelties from the Italian and international leading manufacturers, distributors and rentals; all lined up to support the AIC .
Daniele Nannuzzi, “Deus Ex- Machina” of the show told FDTimes: “Despite the change of location, exhibitors were satisfied as they had more professional contacts that at Cinecittà Studios…I’ve visited several trade shows and I must say AIC really created something unique for Italy, for its elegance, quality of exhibitors, in this historical, yet beautiful location that everyone said to have highlighted their products…It was a success, but now, let’s start thinking at the 2016 edition!”
Rome, March 2015 JLG