Here is a discussion with SIGMA CEO Kazuto Yamaki from last September.

He referred to the new SIGMA fp as  “deconstructing a digital camera: “I’m always monitoring how professionals and enthusiasts use cameras. And, I became aware that they often use several different cameras depending on the occasion. For example, still photographers sometimes use a cinema camera, professional people use a smartphone or action cam, etc. Then, I thought it would be nice if we deconstructed the essence of each type of digital camera.” read more…