“HOLLYWOOD (March 6, 2024) – RED Digital Cinema (RED.com, LLC) announced that it will be acquired by Nikon Corporation (Nikon). The agreement with Nikon, reached with RED’s Founder Jim Jannard and President Jarred Land, signifies a new strategic partnership that brings together Nikon’s history and expertise in product development, image processing, optical technology and user interface, with RED’s innovative digital cinema cameras and technologies.”

Flashback to NAB in April 2006. FDTimes wrote, “Customers were holding a $1000 casting with serial number representing a refundable reservation for a RED One Camera. read more…