Wetzlar, Germany. June 15.
The name and logo on the outside of CW Sonderoptic’s new headquarters and factory in Wetzlar seemed permanent a couple of months ago. Curiously, a fabric banner covered the name yesterday at the inauguration of Leitz-Park III.
Today, during an event attended by thousands of visitors, the banner came down and the new name and logo were revealed.
CW Sonderoptic is now leitz-cine.com.
(Until the late 1980s, Leica still photography lenses were named “Ernst Leitz Wetzlar.”)
The legacy continues.
Existing orders will be delivered with the Leica red dot logo, but all new orders will deliver with the new Leitz red dot logo.
June 15, 2018 (Wetzlar, Germany) — On June 15th CW Sonderoptic relaunched under the new brand name Leitz Cine Wetzlar to coincide with the opening event of the new Leitz Park in Wetzlar, Germany.
Leitz Cine Wetzlar carries on the legacy started by CW Sonderoptic 10 years ago. Production has moved across the street to a new, high-tech factory.
“Our rebranding to Leitz marks a natural evolution and renewed commitment to growth in this field as well as an homage to Ernst Leitz who created Leica over a century ago. Until the late 80’s all Leica lenses carried the name ‘Ernst Leitz Wetzlar‘. Our new name carries the weight and responsibility of this heritage,” said Gerhard Baier, managing director of Ernst Leitz Wetzlar.