Creative Solutions New York opened their doors on June 23rd in the new Greenpoint Creative Solutions Showroom at 190 West Street, Brooklyn, NY 11222. Mark Pederson, Director of Technology / Co-Founder of OffHollyood and Aldey Sanchez , Director of Operations / Co-Founder, hosted about 100 members of the New York production community.
Creative Solutions is part of the Vitec Videocom Group of Companies, which includes Teradek, Paralinx, and SmallHD–managed by Nicol Verheem. There’s a Creative Solutions showroom in Los Angeles, and Vitec recently acquired Off Hollywood’s Greenpoint, New York office. CSNY will provide rentals and sales of motion picture equipment.
Jon’s notes: The Vitec Group plc, and its subsidiary Creative Solutions acquired the assets of Offhollywood Digital LLC in April. Offhollywood is a prominent New York company founded in 2003 by Aldey Sanchez and Mark L. Pederson, well known for their camera accessories, equipment rental and production services. Offhollywood joins Teradek, Paralinx, and SmallHD in the Vitec Group’s Creative Solutions business.
Offhollywood designs and manufactures camera accessories for the RED camera system. These include the HotLink and the new OMOD, a line of camera-back modules that provide RED cameras with video and power In/Out, lens control, audio, timecode, and wireless connections.
“This acquisition reflects our vision of Creative Solutions as a laboratory for creative collaboration between industry pioneers and innovative engineering teams,” said Nicol Verheem, CEO – Creative Solutions.
Like CSLA on the West Coast, CSNY will outfit, educate and support filmmakers in the greater New York production community. Products from all Creative Solutions brands will be sold and supported.
RED Digital Cinema President Jarred Land said, “Mark, Aldey and the Offhollywood team have been an important partner to RED since our inception and we have continued to look to them for guidance over the last decade. We are proud and excited to see them take their next step by joining forces with the Vitec Group.”
Here’s a compact Dutch Head / Swing Head made by GDU — which is a part of RED — shown for the first time at the open house:
Also shown at the event were setups with Red cameras — including the new RED 8K Weapon and Panasonic’s Varicam LT.
Also on display were the SmallHD line of monitors and Angenieux Anamorphic Zooms.