For many of us, NAB traditionally begins on Sunday afternoon with Sony’s annual Press Event at the Mirage. Monday morning kicks off with AJA, Blackmagic, Panasonic, and ARRI press conferences.

Sony HDC-4300 4K camcorder on Cartoni’s new Tracker fluid head

There’s usually an unveiling–and Mr. Hiroshi Kiriyamadidn’t disappoint, as he whisked away the duvetyne drape to reveal:

Sony HDC-4300 4K/HD Camera System

The HDC-4300  has 3  2/3 inch 4K sensors, B4 lens mount, and up to 8x Slow Motion. It shoots 4K/HD and works as a handheld camera or, with a cradle, manages box lenses.

 Also new:

BVM-X300 4K OLED Monitor/High Dynamic Range

Sony’s new BVM-X300 is a 30-inch, 4K, OLED monitor available now.

It displays true 4K (4096 x 2160) – and UHD (3840 x 2160)  and also offers HDR viewing.

XDCAM

Sony has delivered more than more than 400,000 XDCAM camcorders worldwide. Wow.

Sony-YouTube 4K Channel

Sony announced the launch of its 4K You Tube channel.