After stirring up a frenzy of interest at IBC, Panasonic announced today that their AG-AF100 Micro 4/3-inch video camcorder will start shipping on December 27th at a suggested list price of $4,995. We don’t usually publish prices here, but this is so low, it almost looks like a misprint. It isn’t.
Introduced at NAB 2010, the AF100 delivers the shallow depth of field associated with 35mm format. Remember, Panasonic’s Lumix was the first digital still camera that was easily converted to PL mount (by Illya Friedman of Hot Rod), probably sparking the HDSLR revolution.
What we see here is the next wave–taking the technology of the HDSLR and moving it out of the still camera body into a new hybrid Hasselblad-like case. Epic also comes to mind.
Jan Crittenden Livingston, Product Line Business Manager, Panasonic Solutions Company, and all-around camera genius, told us at IBC, “We saw a lot of companies making after-market mounts and adapters for our Micro 4/3-inch Lumix cameras, and rather than reinvent the wheel with new mounts, utilize this superb format.”

Because of the very short flange to image plane distance of the Micro 4/3-inch format, the interchangeable micro 4/3-inch lens mount accepts a large array of widely-available still camera lenses as well as cine lenses. You can mount PL, Panavision, Leica, Nikon, Canon…
The sensor is a 13 x 17.3 mm, 16:9 MOS imager that minimizes skew with fast imager scanning, and incorporates low pass filters for elimination of aliasing and moiré. Jan continued, “The AF100’s 4/3-inch sensor affords depth of field and field of view similar to that of 35mm movie cameras in a more affordable camera body.”
The full HD camera offers native 1080/24p recording, variable frame rates, professional audio, and compatibility with SDHC and SDXC media. It has a built-in optical ND filter.
The camcorder records 1080 at 60i, 50i, 30P, 25P (Native) and 24P (Native), and 720 at 60p, 50p, 30p, 25p and 24p native,in AVCHD’s highest-quality PH mode (maximum 24Mbps). The AF100 also records in AVCCAM’s HA (17 Mbps) and HE (6Mbps) modes, 1080i only. It is 60Hz and 50Hz switchable–so it can be used anywhere in the world without modification.

The Panasonic AF100 AVCCAM camcorder has advanced SDXC media card compatibility in addition to existing SDHC card support. SDXC is the newest SD memory card specification that supports memory capacities above 32GB — up to 2TB. With two SD slots for continuous recording, the AF100 can record up to 12 hours on two 64GB SDXC cards in PH mode, with automatic clip spanning across the two cards.








