3ality Digital, the big 3D production technology company based in Burbank, has acquired Element Technica (ET), the clever company on West Jefferson Blvd long respected for superb machining, lots of CNC machines, accessories, and 3D camera rigs. 3ality Digital is considered one of the fastest growing companies in the US.
3ality Digital is now 3ality Technica. With its acquisition of Element Technica, 3ality Technica will continue to support both existing product lines.
Element Technica’s products are known for their ease of use, great design, affordability, and durability. 3ality Digital’s product line is respected for software, precision components, speed of use, accuracy, and advanced image processing. In acquiring Element Technica, the Company gains an in-house manufacturing and design capability, and the opportunity to further expand its already sizable R&D. The companies will combine in an expansion to the 3ality Digital headquarters in downtown Burbank, where additional space was acquired next door.
“Perhaps the greatest benefit of this acquisition will be to the motion picture and broadcast producers who will now have an unprecedented amount of tools and technology tailored to meet their specific needs” said Steve Schklair, CEO of 3ality Technica.
The combined expertise that forms 3ality Technica ranges from Hollywood feature films and television, to live-broadcast sports events and concert performances, to NASA.Many of Hollywood’s major theatrical releases which have been shot utilizing these two companies systems and technology include “Jack the Giant Killer,” “The Amazing Spider-Man, “The Hobbit: An Unexpected Journey,” “Prometheus,” “Underworld 4,” “Oz,” and “The Great Gatsby.” Also, companies like BSkyB, the world’s leading 3D broadcaster, and the HBS feeds from the FIFA World Cup have based their productions of live events on 3ality Technica technology.
“With this acquisition, 3ality Technica will be a decade ahead of the rest of the industry. Not only will automation become more common, it will be the standard as the industry begins to enjoy the simplicity and speed it affords,” said Hector Ortega, Senior Vice President of 3ality Technica.
“Integration will fast-forward as the merging systems require fewer and fewer ancillary components. Compatibility with other industry systems will cease to be an issue as 3ality Technica leads in seamless connectivity from post production, to VFX, and live broadcast,” said Stephen Pizzo, Senior Vice President of 3ality Technica.
Element Technica’s popular and beautifully designed accessories will continue under the existing Element Technica banner.
