Meet Masahiro Hosoi, Sony Designer of the 28-135mm f/4 Full Frame (24x36mm) Zoom Lens. It could be what you would call “disruptive technology.” How can a 35mm cine zoom have a suggested price of a mere $2,500 when it ships in December? Admittedly, it comes in Sony E-mount only (18mm flange focal depth.) It will be the “kit lens” for the new Super35mm format… read more…