Cloud Cover

I have a new least-favorite NAB buzzword. Cloud. Worse than workflow, leveraged assets, platform content solutions or scalable enterprise mobility. The heavens have opened and clouded companies everywhere are deluging us with hailstorms of cloudy cloud solutions. I mean, after all, it’s just a bunch of servers.

Here’s the press release that sent us diving for cover: “Cloudy Cloud Company (name changed to protect the guilty) will showcase its award-winning multi-cloud, multi-platform scalable cloud content and workflow asset management solution.”

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