Cars at Magic Hour

You’ll recognize the Audis here from the previous post, where they were under the hot lights of a stage display. Here, they are mirroring the reflected sky and surroundings of magic hour–a far more desirable environment.

While magic hour in tropical latitudes lasts a few minutes and quickly become happy hour early in the evening, magic hour in northern Europe (above 50 degrees north) lingers much longer. If you’re lighting cars in a studio, the ceiling becomes the sky. That’s why seamless fabrics are so sought after, whether used as a bounced muslin or canvas surface or a translucent silk or gridcloth with light from above.

But, it’s hard to beat natural, beautiful, available, magic hour light.

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